UGC vs Influencers: Why Brands Are Switching to User-Generated Content in 2026
User-Generated Content (UGC) vs Influencers Marketing in 2026 showing authenticity Introduction The authenticity crisis of 2025 has given way to the transparency triumph of 2026. As digital fatigue sets in and consumers become immune to polished, paid endorsements, a seismic shift is occurring in marketing budgets worldwide: User-Generated Content (UGC) is taking the crown from […]
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